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World Leisure Centre of Excellence - VIU

What started out as just a logo turned into a learning experience for my client and I as we both modernized their organizations visual identity and refined the driving principles of their organization. We collaborated through frequent meetings to find the themes and messages of their organization, and ended up with something truly representative, professional, and modern. 

Branding

The branding occurred in three stages, ideation, comps, and finals. In ideation we talked about the organization and its objectives, how it represented itself, what it was associated with. In comps we refined how and why we wanted to communicate those objectives, and what visual cues would do so effectively.

Recreation Prescription Project

The WLCE coordinated and sponsored a research project into the health + wellbeing of school children, part of which was a photo-voice project. Students were asked to photograph healthy and unhealthy things with disposable cameras, and then we used their photos in presentational material consisting of: large banners, folded handouts, a slideshow, a research booklet. We tried to keep the look and feel fun, energetic and professional. The material was being presented to potential investors, parents of the participating students, and to other schools.