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Red Girl Rising

​Red Girl Rising is a cool Island initiative determined to bring low-barrier wellness + fitness solutions to individuals, First Nations, and communities on Vancouver Island. We worked together to create a cohesive branding, web presence, and social media direction, and more! Check our her good work and new website at www.redgirlrising.com

Logo 1st Ideas

​Above is the first round of logo ideas while developing Ivy's brand-positioning. First impressions are critical for a new brand and need to corroborate the intentions behind the business. We had many discussions about Ivy's vision and where she saw her future as a professional. 

Logo-Comps

After a lot of good conversation and reflection Ivy came up with a great name and focused her vision on where her business was going. Red Girl Rising is Ivy's story and needed to be represented by something just as personal, like the tattoo on her foot. She also wanted a hand or fist to signify both boxing and rebellion in her brand. 

FINAL LOGO

Brand Development and Strategy

Red Girl Rising's brand strategy was developed over multiple meetings and several conversations focused on what Ivy was trying to accomplish with her new business. 

The strategy covered the importance of research and understanding her audience, staying on message with all of her communication points, and in depth reflection and analysis of her business goals. 

Social Media Strategy

Fillable PDF Forms

Being conscientious about what one posts on their social media is crucial for staying on brand, and straying too far can deter existing and potential customers. Using her brand strategy, market positioning and current social media audience demographics as a basis I developed a social media strategy determining tone, frequency of posts, types of posts, campaign types, content of posts, purpose of posts, and long term goals.

Intake forms, documentation, and invoicing are all ways organizations communicate with their audience and need to look trust worthy and deliberate.

 

It's also important to make sure you are asking the right questions to get the information you need out of your clients to best help them. 

PHOTOGRAPHY

There's a bit more movement in boxing compared to food photography. Ivy and her students were patient with me for a few classes while I navigated taking photos in a dynamic environment. The goals of the photos were to convey a sense of reassurance, competence, and focus while highlighting Ivy as an active presence in her courses.

WEB/ILLUSTRATION

Red Girl Rising initially had a course with 7 classes based around different laws with corresponding creatures, which I used as an opportunity to continue the visual language into the website via symbols. The website was very clean and uncluttered, Ivy had a clear visual direction for her website from the outset that informed much of its development. To make the headers I joined a cool video she already had and some new footage specific to each page. You can check out her new website and cool work at redgirlrising.com.