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The Firehouse

The last five years have produced many projects, but I think these are the ones that best describe the restaurant while showcasing the scope of work.

Lettering / Illustration

I especially love lettering, and think it is amazing how much a writing style communicates about its subject. Many illustrations from the menus have been repurposed over the years.

 

Food/Drink Photography

Kickstarting the restaurant's social media presence during shut down had me doing daily shoots, and after a few months my camera comfort improved dramatically as well as my creative confidence.

 

Menus

Sometimes restaurants treat their menus as an afterthought, a shopping list that functions to communicate what items are for sale, but I feel they're the most important document a restaurant can own. Menus should communicate standards, complement the ambience, inspire a little curiosity, and most of all create a sense of anticipation for the customer as soon as they see it.

 

Social Media

Visibility was crucial for maintaining a presence in our customer's minds during shutdown. Using a variety of media for posts gave us a working knowledge of the best time for posts, how often to post, what content created more engagement, and what specials were more likely to have a successful response. Music is sometimes sourced from bensounds.com 

Website

The website was built around getting users the information they wanted as quickly as possible. That meant contact and food menus. It has a been a good place to display some of the photography taken for the restaurant, and has been a learning experience in navigating a business's web presence. Check it out here at www.firehousegrillnanaimo.com.