The Firehouse Grill needed to make some changes to their menu, so I took the opportunity to redesign the menu to bring it line with the rest of their evolving brand. Some considerations: it had to be readable in dim light, fit on a single double-sided page, and withstand constant disinfecting. The menus were printed on a durable synthetic polymer that has performed very well.
I have been putting my extra time into the beginnings of what I hope will become a colouring book. After giving away single sheets people seemed pretty excited about it, so I'm hopeful it'll catch on. They're all 13x19" because I bought a printer that prints 13x19" borderless and was excited about it, but they will have to be scaled down later.
Forest Ferns Photography is a veteran freelance photographer from Alberta who decided to rebrand after recently moving to the island. Using an old tattoo concept as a basis for her logo, we developed a logo that is readable at multiple sizes and works as an effective watermark for her photography posts.
Part of the Firehouse Grill's continued social media presence after shutdown is updating weekly specials on their social media and the website. This is a fun relationship because it gives the staff of the restaurant an opportunity to display some creativity, and the drinks are made by a dedicated bartender.
RED GIRL RISING
BRANDING AND IDENTITY
Red Girl Rising is an Island initiative bringing low-barrier wellness + fitness solutions to individuals and communities on Vancouver Island. As a brand new business, we worked through multiple concepts and iterations until we found something appropriate and representative.
POSTERS + LAYOUT
The Malaspina Choir is a large choir that performs multiple shows every year. I started working for them in school doing concert posters, but when their old designer moved on, I started doing their programme layout as well. They are good people, and consistently push me to create better design with every project.
FIGHT NIGHT 1
POSTERS + TICKETS
I was hired on short notice to do promotional posters and tickets for the Snuneymuwx Fight Night 1 B.C. Amateur Boxing Card. After some loose direction and one weekend this was the result, which I think looks flashy.
RED GIRL RISING
The goal of these photos was to convey a sense of professionalism and community. It was challenging because I had multiple moving subjects with inconsistent lighting who behaved much differently than the food I'm used to working with.
WORLD LEISURE CENTRE (WLCE)
The full name of the WLCE is World Leisure Centre of Excellence in Sustainable Leisure Management at Vancouver Island University. They are a branch of a multi-national organization dedicated to promoting and collecting research and discussion about leisure management.
CAPE HERB + SPICE
BRANDING • PACKAGING
In design school we were challenged to redesign something we found on the shelves of Coombs Market, and I chose a South-African spice company called Cape Herb + Spice. My redesign focused on capturing the legacy of their location as a melting pot of commerce, culture, and cuisine due to its location on maritime trade routes.
During school we were part of a pilot internship program for graphic design students. A friend recommended the magazine company where he worked so I interned as a layout designer for three issues. It was very fun and I learned a lot about ads, photoshop, editorial design, and publishing.
In school I was hired to do the poster for the 41st Annual Qualicum Beach Family Day celebration. It was a lot of fun and I put a lot of work into it, but then they wanted to change it to something brighter so the yellow one was the final result. It was a good learning experience about incorporating the client into the design process as early as possible.
I worked with a member of Cryptic Enslavement and got to design one of their albums. At first I was like what they still do CDs, but getting past that we worked together to create something representative and unique. The album art was sourced through another band member who had connections with artists in China. Title font: Godhong.
RED GIRL RISING
I haven't worked with many clients who possessed such a clear vision of what they wanted their website to look like, which made the design process pretty smooth. I had a bit of creative freedom with editing new footage with a previous video from the client to create the headers of the website.
The Firehouse's website has been an evolving project that sort of updates whenever I play around with it. The owners of the restaurant were pretty hands-off and I had a lot of content to put up so this was the end result. It updates with weekly features and current events.
The Firehouse's menus have gone through many design iterations over the years, usually necessitated by menu and price changes. I like to think each version improved upon its predecessor. The goal of these was to really complement the building itself, fitting in scenically while also highlighting the flavours and creativity of the menu.
The Research Prescription Project aimed to establish a database of information on the wellness of students in the 4-6 grade range. It also aimed to provide low-barrier access to healthy lifestyle opportunities. Parts of the project were: a photovoice campaign, research presentational booklet, and a powerpoint for presentation.